How to do cold email

Your domain needs SPF, DKIM and DMARC records. They prove to the receiving mail server that the email really comes from you; without them mail lands in spam or is not delivered at all. See the SPF, DKIM and DMARC guide for details.

Many teams send cold email from a second domain that looks like their main one. If something goes wrong, day-to-day company email is not affected.

A sequence is the first email plus follow-ups sent at set intervals when nobody replies. Three to five steps are enough for most teams. Each step adds something new; "just bumping this" is not a step on its own.

Follow-ups should go in the same thread as the first email, so the reader sees the history at a glance.

Start low with a new sending account and increase gradually. Mail providers treat a sudden high volume from a new account as suspicious. Leave varying gaps between sends rather than a fixed interval.

If your bounce rate starts to climb, stop sending and check the list. Carrying on before the cause is fixed can damage the account's reputation for good.

Sort each reply by type and pass positive ones to the rep the same day. Not every reply in the inbox is the same:

• Interested / meeting request: The rep replies the same day and the sequence stops.
• Question: Answer it and take the person out of the sequence.
• Referral: Record the right person and write to them separately.
• Not now: Note the date and get back in touch then.
• Not interested: Remove them from the sequence and do not write again.
• Auto-reply or out of office: Wait until they are back.
• Bounce: Remove the address from the list.

Rules for commercial email depend on where you and your recipients are and on whether the recipient is a business or a consumer. In Turkey, Law No. 6563 on electronic commerce and the personal data protection law (KVKK) apply, and consent is recorded in the national message management system (İYS). Confirm with your legal advisor who you may write to and on what basis. Never write again to someone who has opted out, and give every email a way to unsubscribe.

PureField Sales Autopilot runs cold email campaigns from inside the CRM. Scheduled AI lead discovery lists companies that fit your profile. In "discover only" mode you pick which ones enter the CRM; in "auto" mode duplicates are removed, owners are assigned in turn and each lead joins an always-on campaign. Only verified addresses are used.

• A campaign is built in 7 steps: leads, sequence, schedule, options, accounts, review and analytics.
• A sequence takes up to 10 steps, each with up to 5 variants. A/B optimisation runs on its own, with spintax and AI variables such as a personalised first line.
• Follow-ups stay in the same thread. Every send waits a minimum gap plus a random delay.
• Each sending account ramps up gradually and gets a health score. If bounces climb or errors repeat, the account pauses itself.
• Unibox reads replies over IMAP without changing anything in your mailbox and sorts them into 11 types, including interested, meeting request, question, referral, not now and not interested. Bounces, auto-replies and out-of-office messages are recognised separately; out-of-office pushes the sequence to the return date. AI never overrides a label you set.
• A positive reply marks the lead qualified and hot, and the owner gets a task and a push notification.
• Sales Autopilot and Marketing share one do-not-contact list: nobody who unsubscribed, bounced or has email consent turned off in the CRM gets emailed.

Someone on your team starts the campaign once, then it runs on its own; a stop switch turns it off whenever you want. Accounts connect with an app password over SMTP.