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PureField

AI writes the sequence. You launch the campaign.

PureField Outreach is the module your sales team uses to run cold email campaigns from inside the CRM. AI writes a multi-step sequence with A/B variants from your audience and offer, and drafts a personal first line for each lead. Every campaign passes launch checks first; Unibox sorts replies into 11 types, and a positive reply becomes a task for the lead owner.

One campaign's path through the panel

Click through five screens, from the lead the autopilot found to the task in your CRM.

The autopilot added 18 companies to the CRM from two searches. The campaign is still a draft, so they wait in its queue.

PureField panel, Outreach module

Marketing / Outreach / Autopilot

MarketingOutreachAutopilot

Sales AutopilotWaiting

Regularly finds new leads with your searches, adds them to CRM and, if you want, enrolls them in an always-on Outreach campaign. Replies flow back to CRM automatically.

Searches today
2
Added to CRM today
18
Enrolled today
0
Campaign queue
18
Next search
Tomorrow 09:00

The selected campaign is not active or its unsubscribe link is off; enrollments wait until the campaign is ready.

Mode

Search

Search queries

  • Cold storage warehouses in Istanbul and Kocaeli
  • Food logistics companies in Bursa
Leads per search
10
Minimum ICP fit
70
Monthly lead limit
300

Schedule

Searches per day
2
Start time
09:00

Outreach campaign

Campaign
Food warehouses
Daily campaign enrollments
30

Only emails published next to the person (proven) are enrolled. If the bounce rate exceeds 5% over the last 7 days, autopilot pauses itself.

Recent searches

QueryStatusFoundAdded to CRMDuplicatesLow ICP
Cold storage warehouses in Istanbul and KocaeliCompleted141112
Food logistics companies in BursaCompleted10721

From sequence to positive reply

  1. 1AI writes the sequenceYou describe the audience and the offer, then pick the number of steps and variants per step. AI writes the sequence and loads it into the editor; you review it and save.
    Outreach · Write a sequence with AI

    Food warehouses · maintenance contract

    Campaign draft

    Loaded
    Audience
    Maintenance managers at cold-chain warehouses
    Offer / product
    Cold room maintenance contract
    Sequence
    3 steps · 2 variants per step
    ICP profile
    Used

    AI sequence loaded into the editor; review it and save.

  2. 2A first line for every leadAI personalization looks at each lead's company and your ideal customer profile and writes a short opening line. It fills the first-line variable in the email.
    Outreach · AI personalization

    Aslı Tuna

    Ilgın Gıda Lojistik · Maintenance manager

    Ready

    Personalized

    18 / 18

    AI first line
    I'm writing about your new cold storage line in Tuzla.
    Company insight
    Cold-chain warehouses in two cities
    Credits
    1 AI credit per lead
  3. 3Checks before launchThe Review & launch step lists blocking errors and warnings: sending accounts, the unsubscribe link, SPF / DKIM / DMARC and the content score. You send yourself a test, then launch from the confirmation dialog.
    Outreach · Review & launch

    Food warehouses

    Always-on campaign

    Ready
    Sending accounts
    2 accounts active
    Unsubscribe link
    On
    SPF / DKIM / DMARC
    OK
    Warning
    Click tracking is on

    The test arrives in your own inbox with a "[TEST]" prefix.

  4. 4Replies land in UniboxReplies are read from your mailbox over IMAP, and the mailbox stays as it is. AI sorts each reply into one of 11 types; an out-of-office reply moves the sequence to the person's return date.
    Outreach · Unibox

    Re: Cold room maintenance

    Food warehouses · Step 2

    Interested
    From
    Aslı Tuna
    Company
    Ilgın Gıda Lojistik
    AI classification
    Interested
    AI draft
    Reply draft ready
  5. 5It comes back as a CRM taskA positive reply marks the lead qualified and hot, and the owner gets a task for today and a push notification. Anyone who unsubscribes or bounces goes on the shared suppression list.
    CRM · Lead

    Ilgın Gıda Lojistik

    Source: Outreach · Food warehouses

    Hot
    Status
    Qualified · hot
    Last reply
    Interested
    Task
    Today: call Aslı Tuna
    Notification
    Push sent to the owner
    Lead ownerKerem Aksoy

What's in Outreach

  • Write a sequence with AI

    Your audience, offer and ideal customer profile become a sequence of up to 10 steps, with up to 5 variants per step.

  • A/B optimization

    Variants are split evenly. With auto-optimize on, once each variant reaches 40 sends, the one with the best reply rate gets 85% of the sends.

  • AI first line

    Each lead gets a short opening line and a company insight based on their company; it costs 1 AI credit per lead.

  • Rewrite with AI

    Shorten, lengthen, make more formal or friendlier, fix the grammar or translate the email you pick.

  • Review & launch

    Blocking errors and warnings are listed before launch. The preview fills in the variables for a chosen lead, and a test send goes out with a "[TEST]" prefix.

  • Sending window

    Emails go out inside the hours and timezone you set, with a minimum gap per account plus a random delay.

  • Stop rules

    The sequence stops for a person when they reply, when anyone at the same company replies, or on an auto-reply.

  • Sending accounts

    Your company mailboxes connect with an app password and SMTP. A new account's daily limit grows gradually, and every account has a 0–100 health score and a DNS check.

  • Unibox

    Replies from every campaign land in one inbox. AI classifies them and drafts a reply, and any label you set stays as you set it.

  • Suppressions

    Unsubscribes and bounced addresses are added on their own; you add competitor or existing-customer domains. The list is shared with Marketing and the CRM.

Frequently asked questions

How is Outreach different from the sales autopilot?

Outreach is where you build campaigns and handle replies: sequences, variants, sending accounts and Unibox. The sales autopilot finds new leads with scheduled searches, adds them to the CRM and, if you want, enrolls them in the always-on Outreach campaign you pick.

How does a campaign start?

The Review & launch step lists errors and warnings; you check the preview and can send yourself a test. When you press Launch, the confirmation shows how many leads will be emailed and at what daily capacity. You can pause the campaign any time.

Which mailboxes does it work with?

Your company mailbox connects with an app password and SMTP, and Gmail and Outlook accounts connect the same way. Replies are read over IMAP, and your mailbox stays as it is.

What about KVKK and İYS?

Outreach, Marketing and the CRM share one do-not-contact list: nobody who unsubscribed, bounced or has email consent turned off in the CRM gets emailed. Every email carries an unsubscribe link. The İYS check runs on Marketing sends. Legal responsibility for who you email stays with the sender.

Which package includes Outreach?

Outreach is in PurePioneer and PureExecutive. AI actions such as writing a sequence or personalizing first lines use your package's monthly AI credits. You can compare the packages on the pricing page.

Write your first sequence with AI.

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