What is lead generation?
Lead generation is the process of building a prospect list, prioritizing by fit signals, and producing records ready for the sales team's first touch. It is not limited to Excel lists or generic data purchases; discovery is targeted against your ICP (ideal customer profile). In PureField, lead generation is part of the PureField AI service layer and connects to the CRM import flow.
Evidence
How does lead generation work in PureField?
Typical flow:
1. ICP criteria are defined (sector, region, company size, role, etc.). 2. AI lead discovery produces a candidate company list. 3. Site enrichment completes contact and company signals. 4. The sales team reviews and selectively imports to CRM. 5. First-touch sequence (email, SMS, or call) is planned.
Recommendations advance with human approval; automatic bulk CRM writes are not the default.
Lead generation vs. cold outreach
| Lead generation | Cold outreach |
|---|---|
| Produces prospect lists | Reaches the list and makes contact |
| ICP-fit focused | Message and channel focused |
| Discovery + enrichment | Email, SMS, calls |
| Selection before CRM import | Activity and follow-up |
Who is it for?
- B2B sales teams
- field and technical sales organizations
- companies entering new markets
- teams that need steady pipeline feeding in CRM
Related links
Frequently asked questions
Short answers that can also work well for search and answer-engine retrieval.
Does lead generation write to CRM automatically?
No. Typically the team selects candidates and imports to CRM after review.
Is lead generation enabled for every tenant?
The feature set depends on tenant configuration; it is controlled by the `leadGeneration` flag.
Is lead generation the same as buying data lists?
No. It performs targeted discovery and enrichment against your ICP—not generic list sales.